The Austin Game Conference started up today, and lasts through friday:
Austin Game Conference (AGC) - now in its 4th year - is the definitive conference for online and networked game development, including massively multiplayer online games, casual games, online PC and console games.
Quite a few people (including some big names) associated with Ultima Online in the past will be there and will be speaking. Among those in attendance (and what they are going to be speaking about/discussing):
- Raph “Designer Dragon” Koster, the former Lead Designer on UO and UO: The Second Age (although according to his website, he appears to be sick and may not be there the whole time).
“The Age of the Dinosaurs”:This lecture will examine business trends in the game development industry, the pressures that are changing the current publisher-developer model and the brave new world that faces us all after the fruition of current trends.
“The Future of Virtual Worlds”: The virtual worlds are changing drastically, atomizing through user-created content, providing end-users with business opportunities and meshing with an increasingly interoperable World Wide Web.
- Richard “Dupre” Vogel: Producer/Director of UO: The Second Age.
“Beta Community Roundtable”: The Beta period of an online game is the most crucial time in development. It is the first time the public will play the game. Opinions are being formed and viral marketing can be the biggest asset if there’s good buzz or a disaster if feedback is negative.
“”New” Challenges Facing MMOG Development”: An MMOG related discussion about the “new” challenges facing development, such as pursuing a broader audience, bridging platforms and incorporating mechanics from other genres.
“MMOG Rant”: Though our medium is becoming more significant yearly, we still have a long way to go to fully realize it’s potential. The panelists are going to unleash their inner anguish on an issue they believe is holding back our industry. (Also Jessica Mulligan and Mark Jacobs).
- Jonathan “Calandryll” Hanna - Former Online Community Relations, Content Designer
“Building Communities from Alpha to Launch”: Roles and best practices of community relations during development and testing of an MMOG. Once an MMOG has reached a developmental stage where any kind of external testing is to begin (alpha, friends and family, closed beta, etc.), new sets of challenges arise outside of the developmental process.
Mark Jacobs - EA Mythic General Manager: “MMOG Rant” Though our medium is becoming more significant yearly, we still have a long way to go to fully realize it’s potential. The panelists are going to unleash their inner anguish on an issue they believe is holding back our industry. Our goal will be to challenge ourselves and the audience to look beyond the current industry results. (Also Jessica Mulligan who is associated with UO somehow, Richard Vogel are speaking during this one).
- David Swofford - Media Relations for Ultima Online
“Emerging Public Relations Strategies for MMO Games” - Public relations strategies are changing in the game industry as more MMOG titles come to market. To break out from the noise, public relations professionals need to develop and implement innovative new strategies and programs that go beyond the traditional preview/review gaming cycle.
Also: Eugene Evans - EA Mythic VP of Marketing - Speaking about “Where is Asia Going?”
Note: Carly “LadyMOI” Staehlin will not be attending.